The Author

About the Author


Thomas Greenbaum spent his career in the marketing, sales, and promotion consulting field, working for both large and small companies. This is his sixth book, which is based largely on both his own experience as a small business entrepreneur, but also upon more than seven years working for SCORE (Service Corps of Retired Executives).

During that period, he has worked with more than 700 small businesses to help them get started or to solve business issues that have arisen in the first few years of operation. Thomas spent five years as an adjunct Professor of Marketing at the Stern School of Business (NYU) and has also taught at both American University and Sacred Heart University. You Can Do It: A Guide for Starting and Running a Small Business is available in hardbound and for Kindle™ through Amazon™.

The ebook version is also available from iBooks™. Prior books written by Thomas L. Greenbaum include:

• The Consultants Manual
• Moderating Focus Groups
• The Handbook of Focus Group Research
• The Practical Handbook & Guide to Focus Group Research
• The Handbook of Focus Group Research - Revised Edition