Thomas Greenbaum : Author of You Can Do It; A Guide to Starting and Running a Small Business... Revised 2018 Edition


About the Author


Thomas Greenbaum spent his career in the marketing, sales, and promotion consulting field, working for both large and small companies. This is his seventh book, which is based largely on both his own experience as a small business entrepreneur, but also upon more than none years working for SCORE (Service Corps of Retired Executives).

During that period, he has worked with more than 1000 small businesses to help them get started or to solve business issues that have arisen in the first few years of operation. Thomas spent five years as an adjunct Professor of Marketing at the Stern School of Business (NYU) and has also taught at both American University and Sacred Heart University.  He begun his career at Procter & Gamble, and was a group product manager at Church & Dwight, introducing the Arm & Hammer non polluting laundry detergent into the United States.  In 1973  he moved into the marketing,sales & promotion consulting company, an industry in which he worked until 2008.  During that time he worked for more than 400 different clients in a wide variety of consulting assignments.

You Can Do It: A Guide for Starting and Running a Small Business is available in  a hardbound edition through Amazon™, and in an ebook form on Kindle, IPad and many other ebook sales sites..

The 2018 REVISED EDITION  of the book has been updated to reflect comments from readers of the 2012 original edition, but importantly to add significant information to the social media, digital marketing, and website sections of the book.

Other books written by Tom Greenbaum are shown below:


• The Consultants Manual
• Moderating Focus Groups
• The Handbook of Focus Group Research

• The Practical Handbook & Guide to Focus Group Research

• The Handbook of Focus Group Research - Revised Edition

  • You Can Do It; A Guidejto Starting and Running a Small Business -2012 Edition