Chapter Outline

It is a given in the business world. You need to plan ahead to avoid potential pitfalls that could doom your startup. Written by Thomas Greenbaum, You Can Do It; A Guide for Starting and Running A Small Business provides a full range of information that puts you ahead of your competitors.


Acknowledgments
Introduction
Chapter  I
Should You Be An Entrepreneur?
Chapter  II
The Key Ingredient to Entrepreneurial Success - The Idea
Chapter  III
The Business Plan
Chapter  IV
Key Business Strategies
Chapter  V
Brand Identification
Chapter  VI
Researching Your Business & Your Market
Chapter  VII
The Wheel  of Small Business Marketing
Chapter  VIII
The Target Audience
Chapter  IX
Positioning
Chapter  X
Financial Statements

Chapter  XI
Financing a New Business
Chapter  XII
Legal Structure of Your Business
Chapter  XIII
Legal Requirements When Starting a Business
Chapter  XIV
Organizational Structure
Chapter  XV
Pricing
Chapter  XVI
The Elevator Speech
Chapter  XVII
The Marketing Stool
Chapter  XVIII
Sales
Chapter  XIX
Developing a Trifold Brochure
Chapter  XX
Social Media

Chapter  XXI
Promotion For Small Business
Chapter  XXII
Key Insights into More Effective Advertising
Chapter  XXIII
Networking
Chapter  XXIV
Public Relations
Chapter  XXV
Brief Advertising & Promotion Legal Advice
Chapter XXVI
Managing Day-To-Day Financial Operations
Chapter  XXVII
The Website & URL
Chapter  XXVIII
Human Relations
Chapter  XXIX
Business Insurance
Chapter  XXX
Summary - The Keys to Success in a Small Business